The Wiki on marketing communications: oh my!

The people who contribute to Wikipedia — and I have — usually do a decent job of conveying basic information and providing reputable sources, but look at what passed the smell test for the thesis sentence of the Marketing Communications page:

The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program.

Huh? Somebody has been reading too many scholarly articles about the simple — but not easy — job of marketing communications. I’ll say it again: know your audience, develop your message, use appropriate media, see what works and what doesn’t. Repeat.

 

Posted in Communicate Your Technology

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